The Queen’s Birthday Parade

Our relationship with the Household Division began six years ago.

We were invited to provide a quotation for the Queen’s Birthday Parade programme and the Beating of the Retreat but were unsuccessful in winning the contract. The Household Division agreed to meet with our Sales Director, Sam Olymbios, after the Queen’s Birthday Parade and Sam discovered that they were unhappy with their current print supplier but also nervous about changing to a new one. 

So, Sam stepped in and offered to advise the Household Division on potential new concepts and designs. She also arranged for those concepts to be developed into print mock-ups. The Household Division was really impressed with Sam’s consultative approach to their problem and concerns and asked us to produce the programme for Scarlet and Gold. The Scarlet and Gold event is the annual showcase concert for the world-renowned bands of the Household Division.

Sam worked closely with the Marketing Officer/Executive/Manager to produce the programme and she was so delighted with the result, she asked us to produce Prince George’s birthday card from the Major General.

Smith & Watts print and the Household Division continued to build on this great working relationship and last year Sam was invited to a meeting with the Brigade Major to discuss the 2019 Queen’s Birthday Parade programme.

Again, Sam’s consultative approach supported the Household Division through the entire production process from design concepts to layouts and finishes and file preparation. Sam was exceptionally pleased with the final programme. And so was the Major General, who invited Sam to meet him in the very room the Royals watched the Parade from and thanked her personally for all her hard work.


“Smith and Watts printing services provided this Headquarters with an outstanding Beating Retreat, Queen’s Birthday Parade Programmes and Blue and Golds for Her Majesty the Queen’s Birthday Parade. Sam and her team were recommended to us from another existing customer who had previously worked with them. We were apprehensive to change at first, after being with the same printers for the last 12 years. On our first meeting, Sam offered more than just a printing service, the professional and personal service was of the highest standard from setting everything up and the modern propositions that were suggested were a great source of information.

This led to the best Queen’s Birthday Parade Programme that this Headquarters had produced. The Programme must be of an exceptional standard not only do members of The Royal Family read it, and it is also passed to various Government Departments Number 10 and the Foreign and Commonwealth Office to name a few. Thank you, Sam and all the team, at Smith and Watts for the outstanding support and look forward to working with you in 2020 and beyond.”

Headquarters Household Division

Whitehall, London

Smith & Watts

Do you have a print problem that you are struggling to solve? Maybe the quality of print is not to the standard you expected? Or artwork changes are being missed? Or maybe you’re not sure what fold or finish would give your print product the most impact?

Here at Smith & Watts print, we pride ourselves on our consultative approach to working with our clients to provide high-quality print products and solve our clients print problems.

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